“We want to be amongst the leaders in Europe and one of the world’s most important players in the agricultural tractor designing, manufacturing and marketing business. Our strength lies in the experience of a long tradition, the foundation on which our skills and innovative acumen are based, and that now allows us to offer a technologically pioneering product plus an excellent service able to facilitate the work of our end customers and make it increasingly more profitable”.
To achieve its corporate goals, Argo Tractors uses a strategy based on 5 main guidelines:
Use our engineering and industrial know-how to develop products that meet our end customers' needs for performance, reliability, ergonomics and design.
Provide the end customer with the very best value by making our organization and manufacturing process increasingly more efficient.
Optimize the dealer network so as to ensure widespread coverage of all the markets of the world.
Invest in human resources to an increasingly greater extent, thus nurturing a team spirit while preserving and improving the specific know-how of our business.
Offer an excellent service as to delivery lead times, plus backup before and after purchasing by developing a “customer oriented” organization.