2010/03/04
A NEW LOOK FOR MCCORMICK CRAWLERS AND UTILITY TRACTORS
The renovation process of the McCormick branded tractors is still in progress. In fact, after the restyling work accomplished at a technological level on specialized, high and medium power tractor segments the manufacturing undertaking has also focused its attention on the renewal of crawler and utility tractors, the intention being to improve the design of all “T” and “CL” series tractors, that are now proposed with a newly designed hood, in line with the new “F” series style.
A restyling that can be noted at first sight, thanks to a new aesthetical aspect featuring a more modern, streamlined, smooth and attractive look with square shaped lights incorporated in a single cluster under the front grille, a grille purposely conceived to ensure the utmost visibility.. All the above to the advantage of a greater uniformity of style true to the new McCormick brand Family Feeling.
McCormick is a brand owned by Argo Tractors SpA.
Argo Tractors, with its headquarters in Fabbrico (RE), manufactures tractors under the Landini and McCormick brands and belongs to the Argo Industrial Group.
The Tractor Manufacturing Division of the Argo Group has tripled its production volumes in little more than 10 years, with a remarkable growth in concrete results: 2,000 employees, 4 plants, 27 product ranges, 8 business branches in the world and 130 foreign importers.
Statistics that have allowed the Landini and McCormick brands to achieve a significant standing on the domestic tractor market and to represent one of the most important international players, thus confirming the value of a successful group strategy.
Argo Tractors’ strength lies in belonging to a great group: several different enterprises that are all part of a single project: integrated resources and specialization are the mainstays on which the Argo Group bases its manufacturing and business strategy, with six brands, plants in Italy, France and Germany plus an unwavering and exclusive industrial vocation.
For more details:
Ruggero Cavatorta
Marketing & Communications Manager
Argo Tractors S.p.A. – Via G. Matteotti, 7 – 42042 Fabbrico (RE)
e-mail: ruggero.cavatorta@argotractors.com